To most of the Indian women venturing in the beauty business, their initial customers can be friends, neighbors and relatives. And that is an amazing place to begin, but usually with a hidden caveat: you cannot charge what you are worth. Have you ever found yourself selling yourself to endless discounts or are trying to work for exposure, you are not alone. One of the ways to alter that dynamic that is overlooked? Becoming credible with an orderly beautician online course that makes you stand tall, price better, and grow faster.
Why The Undercharging is not Purely a Pricing Issue
Now come on, the kindness bit about undercharging is not always the case. It is usually built in self doubt.
There can be a fear that the people will not pay your rates just because you are new to this business. Or it may be you have made the internalization that you skills are not of much value since you have learnt them informally or on your own. But the reality is this: your time, tools and talent are worth money and under-pricing them conveys the wrong message to your clients, that your work is not a professional or reliable concern.
Worse still, underpricing is not sustainable. It causes burnout, resentment and a wasted opportunity. You find yourself agreeing to all customers and even those who do not value your time. And that can stand in the way of your achieving real success, not only financially but emotionally.
How an Online Course in Beautician can Help You Say No in Confidence
Enrolling in a beautician online course does not only mean studying some tips on makeup or some threading. It forms part of a power play strategy.
Both online and formal training will assist you to certify your abilities. It provides you with the language, syllabus and vocabulary on how to justify the pricing of your services. You no longer say, such things like: Whatever you feel is ok and instead you say: These are my rates.
To give an example, say you are asked, why do you charge 1000 rupees to do the party makeup?
Rather than groping your way out of a weak response you can say: "I adhere to professional practices I have been trained to. The techniques I employ are long lasting, I know how to understand the shapes of the face and select the products according to skin tone and appearance. It is not that you are paying someone to apply makeup on you, you are paying a customized appearance that is long lasting.”
Such an opinion does not only sound better but it is respected.
It Is Not Only Business It Is Self-Respect
This transition is not financial only. It is very intimate.
Billing your value is being self respecting, which women are not encouraged to do, in a society that teaches them to be accommodating and selfless. When you assert, well, my rate is 1500 and you mean it, then you are testifying to your talent, time and experience.
The rising tendency in India demonstrates that niche-services providers- independent beauticians who have specialized in services that require special treatment (such as bridal makeup, skin care of elderly skin, the very concept of a virtual consultation) are receiving top rates at never seen before rates. Why? This is because they have set themselves as more than as a service provider but as a specialist. A lot of them have used an online beautician course to cut that niche, develop their skills and make their value more evident.
Final Thoughts
Being kind does not have to be sacrificing respect. You can work in your community and make a good living out of it. The transition begins in the head of yours - and sometimes, it can be as easy as “This is my rate. I am worth it.”
And when you want an incitement to ratify that? Do something that will place you in a position of power and ability. An online course on beautician may be what you never thought you needed.
